How Internet
Advertising Works
Internet advertising is very to similar to TV
and radio advertising. The programs are offered as a free service; commercial advertising
pays the expenses. The same is true of Internet advertising. The information is free, with
the costs defrayed by advertising. TV shows viewed by a large audience receive more
revenue than less popular shows. The same is true of the Internet. Sites browsed by a
large number of people receive a greater amount in revenue. Dull, poorly visited sites
receive little revenue, if any
.
A major advantage of Internet advertising is the ability to attract a specific target
audience. This advantage is limited or nonexistent in other forms of media advertising.
With the Internet, ads are directed towards the right group of people. For example, on
this site, a company advertising minerals for sale would get many targeted hits, since the
visitors to this site are all interested in this field. On the other hand, few people
interested in stuffed animals would enter this site.
There are various Internet advertising techniques:
- The ad owner pays a fixed amount for each person who visits
the page with the ad.
- The ad owner pays a fixed amount for each click on an ad
that links to the advertisers' Web site.
- The ad owner pays a fixed rate to have his advertisement
posted for a specified duration.
- The "You Scratch my Back and I'll Scratch Yours"
exchange. (You advertise on my site and I'll advertise on yours.)
Internet ads are known as banners.
Virtually all banners are links to other sites, but there are still those few that are
just meant to be seen, like billboards. The amount of people viewing a banner is usually
recorded using statistical programs.
Advantages
of Internet Advertising
One advantage of Internet advertising is that
it opens new possibilities to spread messages to a targeted audience. By advertising to a
particular group, chances of success are indeed great. Another advantage of Internet
advertising is that statistical programs are able to analyze the amount of visitors each
page gets. We provide this service, enabling our advertisers to view the amount of hits
received by the pages they advertise on.
Those who would benefit most by advertising on The Mineral
and Gemstone Kingdom are:
- "Rock shops"
- Gem and jewelry dealers
- Online dealers
- Mineral and lapidary equipment suppliers
- Mineral and jewelry magazine publishers
- Mineral show organizers
- Internet sites devoted to minerals and gemstones
We currently receive over 10,000 visitors per month on our
home page, with the number rising monthly.
Our Plans
We provide several plans and services, with
different price ranges, banner locations, and time periods. As the advertiser, you choose
the page you wish to advertise on, as well as the period of time you wish to advertise. If
you do not own an ad banner, we will create a personalized banner for your company for a
reasonable fee.
Our advertising plans are simple: they are based on a flat
monthly rate. You pay a fixed amount advertise on a page for one, two, or three months. We
now also provide a six month special. You may view the amount of hits each page receives
by viewing our log files.
Pricing
The charts below show our prices. (The price
for each page may also be viewed by clicking the link below the ad banner of that page.)
For a complete price list of all pages in our site, see our advertising
and sponsoring price page. All prices are in U.S. dollars.
Main pages (Image Gallery, Glossary, Mineral
Resources, Search, and Site
Links) are $8 per month. (Prices are reduced if you
advertise for longer periods.)
Mineral information pages (i.e Calcite,
Fluorite, Garnet) range from $1 to $8 a month, depending on popularity.
(The popularity of each mineral information page is shown
in the "popularity field" of each page. An example is shown below.)
Click here for an example
The gemstone information pages have two
prices. The five precious gemstones (Diamond, Ruby, Sapphire, Emerald, and Opal)
as well as the precious metals (Gold, Silver, and Platinum) are rated Popularity 1. All other gemstones are rated popularity 2.
| Popularity rating |
1 month |
2 months |
3 months |
| Popularity 1 |
$8 |
$15 |
$22 |
| Popularity 2 |
$6 |
$11 |
$16 |
You may view the price of any page by
clicking the link below the banner ad on that page.
SAMPLE
Banners
To advertise on our site, a customized ad
banner is required. If your company already has a customized ad banner, you may submit it
to us by posting it online or via email as a file attachment. Banners must follow our
guidelines. They must be either GIF or JPG format (animated GIFs are also allowed), and
their file size must be 15 K or less. The maximum pixel size is 425x100 for the mineral
and gemstone information pages, and 425x60 for all other pages.
(SEE SAMPLE BANNERS)
If your company does not own a customized ad banner, we can
create one for you for an $18 fee. We create the banner at our own discretion and liking,
but we encourage you to suggest any ideas in regard to its final appearance. This
information is provided during the sign-up process, when you choose to advertise on a
page.
Advertise
To advertise on a specific page, go to that
page with your browser, and select the "advertise on this page" link near or
below the banner ad.
Contact Us
You may contact us by email, fax, or phone.
Our answering machine and fax service are available from Sunday through Thursday 9:00 AM
to 9:00 PM, and on Friday 9:00 AM to 2:00 PM Eastern time.
Request an
Information Brochure
We have created a special advertising
information package for companies interested in advertising with us. This package includes
detailed advertising information, an overview of our site, and a brochure. To request a
package, please fill out our package request form.
Copyright © 1997 - 2003 Hershel Friedman, all
rights reserved.
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